BUSINESS MARKETING ASSOCIATION We are the Indianapolis chapter of the Business Marketing Association, the preeminent service organization for business-to-business marketing and communications professionals worldwide. We call ourselves "The Smarter Side of Marketing," because success in business-to-business traditionally demands an intelligent, results-driven approach. BACK TO SCHOOL TIME Back to top It's back to school time, but not just for students. Effective business-to-business marketers know that the marketing landscape is changing by the second - making ongoing learning more important than ever. The BMA Indy Chapter has lined up a powerful learning roster for the 2008-09 season. Topics range from emerging media including blogs and wikis to governmental relations and sustainable marketing strategies. Check out our programming calendar. PROGRAMS & EVENTS Back to top SEPTEMBER EVENT: How BtoB marketers use blogs to generate leads, acquire new customers and humanize your marketing. Presented by: Chris Baggott - Compendium Software Date: Thursday, September 18, 2008 Schedule: 8 a.m. registration, 8:30 - 10 a.m. presentation Location: Broadmoor Country Club, 2155 Kessler Boulevard West Dr. (map) As a marketer, it is your job to raise your arm with the solution your prospects are searching for online. Blogging is one of the most dynamic online marketing tools to help businesses get found in search. Join Chris Baggott, co-founder/CEO of Compendium Blogware as he explains why blogs are great organic search tools and how BtoB marketers can implement, execute and track successful and profitable blogging programs for their business. > Click Here To Register IN THE NEWS Back to top ExactTarget User Conference BMA Indy supporter, ExactTarget, is hosting Connections '08 September 23-25. ExactTarget is introducing a whole new mindset about one-to-one marketing. This is bigger than email. It's about big thoughts and philosophies. It's about a new vision. And with 4 distinct tracks and 25+ breakout sessions, Connections '08 offers a packed agenda to meet your needs - no matter what role you play in digital marketing. Learn More... RESOURCES FOR THE BUSINESS MARKETER Back to top The Return of CRMHear from marketing experts on your schedule An infusion of new customer metrics brings the moribund marketing discipline back to life. > Learn more... What's 'Online Marketing' in Spanish?Hear from marketing experts on your schedule Whichever way you say it, "big" or "grande," Hispanic users online represent a target marketers want to reach. > Learn more... BtoB's On-Demand Webcasts Hear from marketing experts on your schedule BtoB's Webcasts bring together b-to-b marketers and experts to discuss the strategies and tools they use to reach their target audiences. Learn from your peers by accessing their 60-minute webcasts covering topics including: Lead Generation, E-mail Marketing, Social Media and more. View any or all of their webcasts on-demand. > Learn more... BtoB's 2007 Marketers Resource Guide BtoB's 2007 Marketing Resource Guide, mailed the end of November, is now available as a PDF on their web site at no charge, compliment of IEEE Spectrum. This special issue compiles BtoB's most popular lists from 2006, including Top B-to-B Agencies, List Managers and Compilers, E-mail Resources, Media Power 50, Top 100 B-to-B Advertisers, Search Engine Marketing Resources... and more! > Learn more... Best Practices from Boston BMA BMA Boston is inviting all BMA members and B2B marketing professionals to participate in their spring series of six virtual seminars from industry professionals and marketing experts from around the country. Each seminar provides live access to the event, ability to ask questions to the presenter, and access to materials presented by each speaker. > View topic descriptions and schedule...
It's back to school time, but not just for students. Effective business-to-business marketers know that the marketing landscape is changing by the second - making ongoing learning more important than ever. The BMA Indy Chapter has lined up a powerful learning roster for the 2008-09 season. Topics range from emerging media including blogs and wikis to governmental relations and sustainable marketing strategies.
