BUSINESS MARKETING ASSOCIATION We are the Indianapolis chapter of the Business Marketing Association, the preeminent service organization for business-to-business marketing and communications professionals worldwide. We call ourselves "The Smarter Side of Marketing," because success in business-to-business traditionally demands an intelligent, results-driven approach. PROGRAMS & EVENTS Back to top MAY EVENT: How to Leverage Email in a Web 2.0 World Presented by: Joel Book, Director, eMarketing Education, ExactTarget Date: Thursday, May 21, 2009 Schedule: 8:00 am registration, 8:30 am-10:00 am Location: The Pyramids, 3500 DePauw Blvd, Lower Level Conference Room B, Pyramid 3 (map) At a time when B-to-B marketers are trying to understand how to use Web 2.0 technologies like social networks, blogs, SMS and mobile to engage more effectively with customers and prospects, permission-based email has emerged as the cornerstone of a successful digital marketing strategy. In this presentation, Joel Book of ExactTarget will how successful B-to-B marketers use email in combination with Web 2.0 technologies to aid the buyer�s decision-making process and keep customers connected to their brand. This presentation should be considered a �must attend� for any company that is looking to capitalize on the power of digital marketing to improve marketing ROI and accelerate sales force productivity. > Click Here To Register In conjuction with the BMA National Conference, BMA - Chicago cordially invites you to the The Windy City BizBash. Enjoy the ambiance of The Ivy Room, network among professionals in your industry, and absorb the city vibe of Chicago. Back to top BMA CHICAGO EVENT: The Windy City BizBash Sponsored by: CareerBuilder.com and Google Date: Thursday, June 11, 2009 Schedule: 5:30pm - 8:30pm Location: The Ivy Room at Tree Studios, 12 E. Ohio, Chicago > Learn More and Register...
